Connexion Technologies - Branding
When Connexion Technologies came to us with a brief to refresh their logo, we saw that we could do far more to give them the recognition they deserve. We began a brand audit, exploring how we could best bring out the compelling truths behind these vitally important products.
From this, we created a new positioning that underlined the vital role Connexion Technologies play for every single one of their clients. Our line: Depend on it.
This translated into strong B2B communications - including an emotive brand video - all designed to make Connexion Technologies stand head and shoulders above the competition. By presenting the profound impact that these products have on people’s lives every day, we opened the client’s eyes to the power of storytelling.