Formula One Autocentres -
Website & Digital Marketing

Formula One Autocentres is one of the largest independent automotive fast-fit autocentre chains in the UK.

For over 10 years, M3 has kept Formula One Autocentres in the driving seat and at the forefront of technology with a fully eCommerce-enabled website with custom built back end management system that manages the diaries of over 120 Tyre, MOT and Servicing centres throughout the UK.

M3 understand that when booking an MOT, car service or tyre fitting, potential customers decide on proximity locations, which is what makes local SEO so important. That’s why we formulated a multi-pronged SEO strategy, to accelerate page one ranking improvements for high-volume service-based keywords. A local SEO strategy drove an increase in conversions to centre pages and our content strategy, which targeted long-tail search terms, drove an increase in users to the news section of the website.

93%
increase in YoY
organic conversions
45%
increase in YoY
organic users

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