Midcounties Co‑operative Travel - Peaks Campaigns
Midcounties Co-operative Travel offers package holidays, city breaks, cruises and more to a wide range of European and worldwide destinations. We are proud to have enjoyed many a rewarding year supporting them with creative services to promote their peak season holidays.
We created the loveable CGI gecko ‘Pablo’ (named via a social media competition) who was later accompanied by ‘Petra’, providing Co-op Travel with flexibility to communicate different types of holidays, through in store POS, targeted direct mail, web banners and promo collateral.
Subsequent campaigns were combined with targeted direct mail to communicate their best partner offers with segmented targeting of members and non members.
mailings sent in 2018