5 Tools I’ve Learnt About Since Joining M3

By Jacob Perry - Account Executive Read time 3 Minutes 2nd November 2018

I was fortunate enough to have completed a valuable internship at a Midlands agency in a client services role, where I learnt a lot from a bunch of helpful and knowledgeable people. I was able to bring this experience forward when I was lucky enough to be offered a position as part of the client services team at M3, but I soon realised that this was only the start.

It was a little intimidating at first when discovering how much there was still to learn in such a fast-paced and forward-thinking industry, but it was a challenge I was very much looking forward to.

It's very much a case of being a sponge and absorbing as much information as you can to learn as much as possible from others. It's also important to be taking the initiative and learning as much as you can by yourself.

The impact of digital marketing is huge in today's day and age and having an understanding of the tools that are available to you is crucial.

Here are 5 tools I wish I’d known about when I first joined an agency.

Google Analytics

Google Analytics is a fantastic tool which can be used to really understand your customers. It does this by building a picture of how users interact and engage with your website. It allows us to see what’s working and what isn’t.

It uses four different methods of reporting:

By using these insights we can deliver better experiences and in turn, drive results.


Slack is a messaging platform that has a heavy emphasis on collaboration. This gives colleagues, teams and businesses the tools to get work done. The benefit of Slack is that it can bring people together even if they’re in a different office or work remotely.

It creates an opportunity for clear and direct communication which can be easily managed and cannot always be achieved with emails, which can be hard to keep track of and can sometimes become cluttered.

It helps to cut down meetings by offering a platform for quick conversation, and allows for quick and easy file sharing between colleagues, reducing email traffic and saving time.

Screaming Frog

Screaming Frog is a website crawler. It crawls pages in a systematic way and collects information about each page. You can set it to crawl entire websites or a specific list of pages.

You can use Screaming Frog to audit websites, extract data and generate sitemaps. It allows us to extract specific information from multiple pages much faster than we’d be able to do manually, allowing us to spend more time analysing and implementing changes.

We use Screaming Frog in our technical audits as it gives us a top down view of a website’s structure as well as allowing us to delve deeper in to the technical details.


SEMrush can be used to analyse your own and your competition’s website performance and opportunities. It is an all-in-one marketing tool that help us with keyword research, competitor research, SEO auditing, backlink opportunities and more.

SEMrush can be used to analyse your own and your competition’s website performance and opportunities. It is an all-in-one marketing tool that help us with keyword research, competitor research, SEO auditing, backlink opportunities and more.

We use SEMrush as an agile tool to gain an initial idea of how well a site is performing and search for quick wins and opportunities.


Mailchimp is an email marketing tool that helps create email newsletters, mailing lists and automated email sending.

It not only allows you to easily create newsletters of varying types, it also provides simple options for sharing them to a selection of social networks such as Facebook and Twitter.

Mailchimp can help you grow your subscriber list through easy-to-use and customisable signup forms that can be embedded on your website.

Another benefit Mailchimp offers is detailed insights on how your campaigns are performing, showing you how many people are opting in or subscribing, how many are opening your emails and how many are unsubscribing. This allows you us to track the effectiveness of our email campaigns.

In summary, having a working knowledge of these tools in an agency environment is crucial to success in this industry. One thing I have learned is how important digital marketing is to the future of the industry, which is why having these tools in your arsenal early on is important, and so I would highly recommend using these tools to anyone who may be an apprentice, an intern or simply someone who is new to the agency world.

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