MG - MG4 EV Launch
Say NO To Compromise - Campaign
MG Motor UK has been leading the charge as the UK’s fastest growing car manufacturer, and with the launch of their exciting All-New MG4 EV, they are set to continue their meteoric rise.
M3.Agency has worked in close partnership with the Client in the UK and their European counterparts to deliver a bespoke UK campaign alongside a ‘Pan-European’ launch.
Our TV commercial reinforces MG Motor UK’s brand proposition of ‘Get More’ and encourages customers to ‘Say NO to Compromise’. The All-New MG4 EV delivers on all counts:
More Style through next generation design and aerodynamics
More Range with up to 281 miles from a single charge
More Space from the family-sized boot and intelligent storage
More Tech for a safe, relaxing and fun driving experience
The All-New MG4 EV is the first MG built on their next generation electric platform, bringing even more innovation and advanced technology to the market as standard.
This integrated campaign will be promoted in press, TV and across all digital channels including programmatic and social media, to launch this new family-friendly electric hatchback that delivers more.
MG is ‘Electric for Everyone’, and this exciting new car delivers an electric driving experience for all the family that’s within reach.
The All-New MG4 EV. Say YES To Electric. Say NO to Compromise