Oxford Plastics - Website
Oxford Plastics are a leading manufacturer of site safety, road plate and trench cover technology, for use in the Construction, Telecommunications, Streetworks and Engineering sectors.
M3 have worked closely with key stakeholders across the business for over 12 months to plan, design and build a new intelligent website, fit for the brand and its vision for the future.
Following the launch of the new brand identity, M3 explored an evolution of the UI and UX for the new website.
We also undertook research with the marketing and customer care teams, to understand the business requirements and golden user journeys, before creating interactive wireframes to define the user experience.
We then moved into the design phase, using our existing brand guidelines to create a clean, modern and tailored design, bringing the website in line with the rest of the brand’s communications.
We collaborated with the client to ensure brand aesthetics matched the functionality and back-end performance of the website. We then put a migration plan in place with our performance team to ensure go-live would transition as seamlessly as possible.
Finally, we worked hand-in-hand with the client, to test and launch the website with their colleagues, to gauge internal perceptions and feedback before successfully launching to the wider market.
Our new website is transformational. Designed to improve customer experience and to alleviate the demands on our commercial team who service enquiries. M3 understood our wants and our customer’s wants to create a slick, professional, dynamic new website that we are excited to use.
Creating a bespoke website with M3 is one of the most beneficial decisions our marketing department and business as a whole has made. We are better equipped to grow our business than ever before. M3 collaborated with us to create a new website that not only integrates with our way of working, but improves it.
The commercial team & Board of Directors are all very proud of our new website and the step-change it will bring to our ways of working. Thank you M3, your team have been an absolute pleasure to work with and have done a marvellous job!Charlotte Whiteley - Marketing Manager