Audio•
Audio advertising is one of the most underrated weapons in the communications arsenal. Whether we're talking traditional radio ads or digital audio advertising, we work hard to unleash the real potential of audio advertising and make it work harder for our clients.
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Good old radio
Radio is still one of the most underrated weapons in the communications arsenal. Sure, we’ve all heard those shouty sales ads that get you reaching to change the channel. But great radio ads capture the listener’s attention with sharp script writing, talented performers, the right music and well-chosen sound effects.
Your audience is all ears•
Research tells us that, even in the age of ad-free music subscription, a massive 89% of Brits are still listening to over 20 hours of radio a week each on average. And that includes 36 million adults tuning into digital platforms, such as apps or DTV. Through smart media planning, we’ll pick out your target market from those millions of listeners. Selecting the right channels and platforms to get your message to their ears.
Ever thought of digital audio advertising?
Digital audio advertising refers to the use of digital platforms to deliver audio ads to listeners. This can include streaming services like Spotify and Pandora, as well as podcasts and other digital audio content.
Digital audio advertising allows brands to target specific demographics and interests with their ads, and to track the performance of their campaigns in real-time. It can be an effective way for brands to reach a large and engaged audience of listeners, as it allows for precise targeting and the ability to scale campaigns quickly and efficiently. It can also be more cost-effective than traditional audio advertising methods, as it allows for the automation of the ad buying process through programmatic advertising.