ABC Boat Hire•
Digital marketing.
The challenge•
ABC Boat Hire provide canal boat hire and narrowboat hire across the UK's waterways, catering for both long & short breaks.
They were looking to increase direct sales on the website through targeted digital activity.
The solution•
ABC engaged M3.agency initially for digital marketing services, but we quickly became their full-service partner, delivering a new website in 2019 and assisting with creative needs.
Since working with ABC Boat Hire we have increased organic traffic YoY by 226% through SEO efforts with a core focus on content marketing. In 2021 we delivered a PR campaign focusing on ‘Top UK Filming Locations’ which gained coverage in Countryfile Magazine, The Telegraph and MoneySavingExpert.
We continue to build upon the success of our paid channels by widening our reach on new platforms such as Bing and recently created an sponsored influencer campaign which gained over 1m views on TikTok.
