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Aston Villa Football Club
Digital marketing
Holdcroft Motor Group•
Holdcroft Motor Group partnered with M3.agency to bring a fresh creative perspective and optimise campaigns, enhancing engagement and reinforcing their market presence.
The challenge•
Prior to joining M3’s portfolio of automotive clients, Holdcroft had maintained a longstanding partnership with their previous agency for over two decades. As a well-established automotive group with a network of new and used car dealerships across Stoke, Staffordshire, and Cheshire, Holdcroft represents 12 leading automotive brands, including Renault, MG, and Nissan. Transitioning from a trusted agency of 20 years posed a significant challenge in ensuring continuity, brand consistency, and fresh creative direction.
The solution•
In September, M3 was appointed as Holdcroft’s creative agency on a 12-month retainer. A key focus was optimising email campaigns to drive engagement and sales. M3 developed targeted, high-performing email strategies, achieving exceptional open rates and customer responses. One standout campaign, an end-of-quarter sale push, successfully drove dealership footfall and customer interactions, reinforcing Holdcroft's market presence.
The result•
M3’s email campaigns achieved outstanding engagement rates, with open rates soaring as high as 65%. The end-of-quarter sale campaign resulted in 465 appointments booked over one weekend, with nearly 50% of those appointments converting into car sales. The seamless transition, strategic marketing approach, and strong creative execution have helped solidify Holdcroft's continued success in a competitive automotive market.
Working with Holdcroft across 12 different dealer brands means no two days are the same. It’s an exciting challenge to constantly test the parameters of brand guidelines, and we thrive in pushing creative boundaries. The Group events offer a fantastic opportunity to showcase our flair and make a lasting impact.
