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Comma Group
Outdoor awareness campaign
MG Motor UK•
LIKE MORE? GET MORE campaign
The challenge•
MG Motor UK is a name synonymous with British automotive heritage.
When the new brand identity was launched, we decided to simplify our messaging to consistently deliver the brand message and reinforce the GET MORE proposition.
We also wanted to provide a distinctive identity that would cause disruption the automotive space and drive awareness, intrigue and engagement in the brand.
The solution•
Our LIKE MORE? GET MORE campaign went live in April 2021 with outstanding and almost instant results, proving without doubt that the UK public are more than partial to an abundance of the good stuff.
The result•
Then we launched the test drive campaign that really moved up a gear and delivered more on every level, like the impressive click-through-rate to their website from our comms and a whopping increase in test drive bookings in just 3 weeks.
This campaign was initially intended to run for 1 month, however in July 2021 it was extended by MG due to its immediate success.
The creative was also refreshed in July 2021, to reduce fatigue of the initial campaign and it continued to run until December 2021, where it finished as MG's most successful test drive campaign, ever.
