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MG Motor UK
Launch campaign for the new MG3 Hybrid+
Wolverson Fitness•
eCommerce growth
+28%
Increase in overall sales YoY (Aug 24)
+34%
Increase in overall blog traffic and rankings YoY
+37%
Increase in ROAS from paid campaigns YoY
Wolverson are a leading, independent fitness equipment and accessories store. Founded in 2008, Wolverson have built a reputation for providing the highest quality equipment in the industry by partnering with industry giants like Crossfit and HYROX.
The challenge•
Wolverson, a leading independent fitness equipment store with a strong reputation for high-quality products, had been managing their paid media campaigns in-house for several years. While their efforts produced mixed results and steady growth, they recognised the potential for greater success with agency support. Their primary goal was to improve their ad strategy and achieve a stronger return on ad spend (ROAS) through a more refined approach to paid media.
The solution•
M3.agency conducted an in-depth analysis to fully understand Wolverson's unique selling points, industry landscape, and target audience. Armed with these insights, M3 restructured the brand’s entire approach to paid media, optimising Google and Meta campaigns to enhance their performance. In addition, a content-first SEO strategy was introduced, focusing on increasing Wolverson's overall online visibility. This comprehensive overhaul led to significant improvements in both visibility and performance, ultimately driving stronger results and a higher ROAS for the brand.
