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Aston Villa Football Club
Digital Marketing
Your Digital Hub•
Your Digital Hub wanted to create and launch a forward-thinking brand that delivers on energy and clarity of proposition.
The challenge•
As a startup, founder Tim Hubbard had many ideas about the products and services that his business would offer. Coupled with raw enthusiasm and a huge depth of knowledge and experience, the challenge for M3 was to define the brand, its proposition and product/service positioning in a way that would resonate with audiences and make it easy to take to market.
We took the essence of what a hub is and created a dynamic representation of this, (digitally rippling from the the centre). As we combine these ripples, we begin to create a network of connections and simultaneously represent the positive ripples that Your Digital Hub will create in their client’s businesses.
The solution•
M3 facilitated a brand workshop with stakeholders from Your Digital Hub that helped consolidate many ideas into one prominent value proposition built around key audience personas. We then built the brand narrative which included Brand Proposition, Vision, Mission, Values and key Brand Pillars.
Our creative team then moved on to the visual identity for the brand to create a strong brand book that brought together the narrative and visual assets.
The digital development team worked with the brand assets to create a website designed to deliver the proposition quickly and effectively to visitors. The website is clean and simple to use as well as built for scalability as the business evolves and develops.
We created a bespoke design/build and the written content and photography were styled to align with the brand colours.
The result•
Your Digital Hub has successfully launched with a brand toolkit and value proposition that has accelerated the onboarding of new clients. The brand has been well-received in the market and is set up to scale through its digital assets.
