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Purity Brewing Co
Digital Marketing
Your Digital Hub•
A scalable website solution that blends brand identity, user-friendly functionality, and content management for seamless growth.
The challenge•
As a new business, Your Digital Hub faced the dual challenge of creating both a brand identity and a website - both of which had to be developed simultaneously.
With a tight timeframe and limited resources to dedicate to the initial website build, the goal was to deliver a high-quality digital presence without compromising on functionality.
The solution•
To meet this challenge, M3 tailored a phased approach that aligned with the client’s growing needs, balancing creative vision with technical requirements while managing costs effectively. At the outset, our development team worked closely with the creative team to ensure the website’s design reflected the new brand identity.
With tight constraints, we chose to develop an initially hardcoded website, allowing us to deliver a fully functional site quickly and cost-effectively.
Once the initial site was live and Your Digital Hub’s business began to expand, the need for more advanced functionality became evident. With the addition of a marketing manager, the company recognized the value of a more flexible content management system. This led to the migration of the News and Case Studies pages to our bespoke Wave CMS, empowering the client to manage and update content independently.
Seeing the success of these initial migrations and the value in a custom CMS solution, Your Digital Hub decided to fully migrate the remainder of the site so it would be fully manageable within a flexible CMS, ensuring that the website could grow alongside the business.
The result•
The website successfully launched alongside YDH’s new brand identity, providing the business with a flexible, scalable digital presence. By taking an incremental approach to development, we were able to meet both the creative and functional needs of the business, keeping costs down while delivering a high-quality user experience.
With the fully integrated CMS, YDH now has the tools to manage and grow their online presence, ensuring they can adapt to future needs with ease.
The website has been a key asset in helping YDH attract new clients and showcase their expertise, setting the stage for continued growth in the digital space.
