Zaptec videos and photography•
Zaptec partnered with M3.agency to create two distinct film and photography projects to support their UK marketing efforts.
The challenge•
Zaptec Go Developer Film
As part of their partnership with residential developers, Zaptec required a ‘Welcome to Your New Home’ film to guide homeowners through using their new Zaptec charger. The goal was to create a clear, engaging, and easy-to-follow instructional video that could be shared with new residents.
Zaptec Pro Destination Films
To introduce the Zaptec Pro to the UK market, the UK marketing team needed a bank of UK-based visual content that aligned with their ‘Zaptec Powers Adventure’ brand theme. Existing imagery was largely Norway-based, so the objective was to create a series of relatable films and imagery that resonated with UK audiences and highlighted everyday adventures.
Both projects required seamless planning, high production values, and a consistent visual style that matched the signature colour grading of Zaptec’s Norwegian films.
The method•
Zaptec Go Developer Film
M3 took the lead on planning and production, collaborating with PR agency Navigate Partners to coordinate models and locations. Our in-house film expert, Justin, directed the shoot with James Barnett on second camera, while we handled the voiceover narration to ensure a polished, professional finish. The aim was to create a clear, engaging video that simplifies the Zaptec Go experience for new homeowners.
Zaptec Pro Destination Films
For the Zaptec Pro project, M3 created a series of ‘everyday adventure’ concepts to capture different customer demographics. We storyboarded and shot three films showcasing:
- Family Adventures: Highlighting family road trips powered by Zaptec
- Golf Days: Catering to professionals and leisure seekers
- Scenic Dog Walks: Connecting with outdoor enthusiasts
Filmed on location in the Cotswolds, Justin partnered with Jake at BTV to capture stunning visuals, while Adam Pigott and Richard Gardner delivered high-quality photography. Our creative team meticulously ensured that the colour grading matched the original Zaptec Norway aesthetic, maintaining visual consistency across all platforms.
The result•
Seamless Onboarding for New Homeowners
The Zaptec Go Developer Film has become an essential tool for residential developers, ensuring that new homeowners can confidently operate their EV chargers from day one. The polished, easy-to-follow format has improved the onboarding experience and reduced support queries.
A Visual Bank Ready to Power UK Campaigns
The Zaptec Pro Destination Films delivered a high-impact visual asset bank that the UK marketing team can now leverage across digital advertising and social platforms. The diversity of the content ensures Zaptec can connect with multiple audience segments, driving engagement and brand awareness in the UK market.
Both projects successfully positioned Zaptec as a forward-thinking, adventure-powered brand while delivering content that resonates with UK audiences and aligns with the company’s global visual identity.
The videos•
Zaptec Go
Developer
Zaptec Pro
Family
Zaptec Pro
Dog walks
Zaptec Pro
Golf


