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University of Birmingham
Boosting engagement and membership with paid digital marketing campaigns
Confetti Media Group•
University student campaigns
200k
Total engagements with students
4.92%
Ad engagement with BOFU clearing campaigns
129%
Increase in impressions vs previous activity
Confetti Institute of Creative Technologies, part of Nottingham Trent University, is one of the UK's leading specialist education providers for the creative, gaming and event courses.
The challenge•
Confetti Institute of Creative Technologies, part of Nottingham Trent University, aimed to increase brand awareness, showcase their state-of-the-art facilities and diverse courses, and attract more students to consider Confetti during their application process. Their ultimate goal was to boost final applications, enrolments, and attendance at open day events, driving growth for the institution.
The solution•
M3.agency developed a comprehensive full-funnel marketing approach across Meta, Google, and Programmatic platforms, designed to target each stage of the student application journey.
To build initial awareness, we launched broad 'category' ads highlighting the unique opportunities available at Confetti. As potential students moved further down the funnel, we refined the creative to focus on specific courses, increasing engagement and boosting the likelihood of conversions. This tailored strategy effectively guided students from awareness to application, driving stronger results across key metrics.
M3 are efficient, responsive and most importantly – transparent. Their partnership approach means we’re assured of good value, and results that are clearly explained
